Marketing: Business Management English

Type

Book

Authors

Jeremy Comfort

Nick Brieger

ISBN 10

0130934690

ISBN 13

9780130934697

Tags

Foreign Language Study & Reference, Words, Language & Grammar, English as a Second Language, New, Used & Rental Textbooks

Description

Aimed at students of business management and also at practising managers, this series covers the five main areas of - marketing, finance, personnel, production and operations, and language reference. Each of the four management books is based around those areas essential for learners who need to develop their knowledge of management principles and practices, together with business communication skills. All the management books draw on mainstream management texts used for teaching and on course throughout the world. The book covers: the role of marketing; analysis of market opportunities; buyer behaviour and market segmentation; product development and management; pricing; placing; promotion; and international marketing. - from Amzon

Number of Copies