Propaganda and Persuasion (People & communication)
Type
Book
Authors
ISBN 10
0803923996
ISBN 13
9780803923997
Category
Arts
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Publication Year
1986
Publisher
Pages
232
Description
Jowett and O'Donnell examine propaganda and persuasion from a communication perspective. They aim to provide the basis for a value-free evaluation of the role of propaganda in contemporary society. Their approach isolates the communicative variables of the propagandistic message, determines the relationship of the message to its context, examines the responses and responsibilities of the audience, and traces the development of propagandistic communication as a process. - from Amzon
Number of Copies
1
