International Marketing W/Student CD and Powerweb
Type
Book
Authors
ISBN 10
0072941642
ISBN 13
9780072941647
Category
Language
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Publication Year
2004
Publisher
Description
"International Marketing, 12/e" by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition, with an increase in coverage of technology's impact on the international market arena, and a more comprehensive website, helping to provide updates to text content in this continually changing field. - from Amzon
Number of Copies
1
